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5 Reasons Why You Need Content Marketing

5 Reasons Why You Need Content Marketing Before we begin, you may be wondering what is content marketing? “It is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” A successful content marketing campaign can be […]

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New Website Testing Tool From Google

New Website Testing Tool From Google Google have launched a new tool to help business owners determine how well their website performs on the mobile web, including on both smartphones and tablets.Mobile searches have surpassed desktop search, it is very important for website owners that their sites showing up in search results are accessible, functional and performance.See also: Web Design service (mobile

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What is SEO and SEM? What are their difference?

What is SEO and SEM? What are their difference? By venturing into digital marketing or online marketing to increase your online presence, surely you will come across these two terms: Search Engine Optimization (SEO) and Search Engine Marketing (SEM). What are they? Is there any difference between them? It is important to understand these two terms and

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Roles and Duties of Company Secretary in Malaysia

We wrote an article about “5 Business Functions That You Can Outsource” on April 16, 2016. One of the function that you can outsource is Corporate Secretarial. Pursuant to Section 139A of Companies Act 1965, it is compulsory for every company to maintain a qualified Company Secretary who is also a member of a professional body prescribed

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5 Business Functions That You Can Outsource

5 Business Functions That You Can Outsource You must accept the fact that nobody knows everything or is an expert in every industry because there will always be limitations in term of time and expertise, especially for newly formed companies. The solution to overcome the limitations is outsource certain functions of the company to the

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DIY Website vs Professionally Designed & Developed Website

DIY Website vs Professionally Designed & Developed Website You want to start a website, however you are not sure whether you can handle it on your own or consider hire a professional to do it for you? Before making the decision, it’s recommended that you would research available options and figure out why you need a website. Each website

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