We often come across this quandary from people: why must we have a website? Now, considering the rapidly booming of the Internet the question should no longer be about whether one should have a website or not, the question needs to be how soon should one get a website if one doesn’t have it?
These days a website is as much an integral part of your day-to-day business as the mobile phone on your desk. Just as you will miss a great part of your business without your mobile phone you are missing great business growth opportunities by not having a website for your business. Ample of new opportunities would appear before you as soon as you have a website.
Why do I need a website?
Reason #1 – Exposure
People will know more about you and your company through your website. Gaining more potential customers and maybe even potential business partners. Having a website is like having online brochure, which can be accessed by everyone on the Internet. Most importantly, you can start it small and low cost, rather than spending a lot on printing banners, flyers and others.
Reason #2 – Expand to Global Markets
As a business, you must be facing myriad forms of competition. You will need to constantly innovate and find new markets. Your business website helps you leverage the length and breadth of the Internet and become a part of an unprecedented information superhighway. From one part of the world you can transact with customers and clients from another part of the world without having to walk even a few steps away from your desktop.
Reason #3 – More Customers
More than 3 billions Internet users, while 20 million of them are Malaysians. Every Internet user goes online with intent – intent to buy, intent to find information and others. When they do search for services that provided by your company, your website will be the place for them to access to your company information – your services, products and contacts.
Reason #4 – Communication with Customers
It is possible that most of your customers are hooked to the Internet and using it regularly for their educational, communication and business needs. They will be delighted to find you on the Internet and interact with you through your website. These days people find it easier to communicate through websites rather than calling up or even sending e-mails.
Reason #5 – Catch up with Your Competitors
While you’re pondering over whether you should have a website or not we are pretty much sure that your competitors already have websites and are reaping the benefits of doing business on the World Wide Web. By having a website you will be coming at par with your competitors and will be able to face them on an even turf.
Reason #6 – Data Mining, Research and Analysis
You can obtain instant feedback from your customers to help you improve your products and services with greater speed and then analyze that data to carry out improvements or follow a more aggressive marketing strategy.
Reason #7 – Anytime, Anywhere, 24 Hours per Day
Your website is open all the time. It can be reached from anywhere at any time. People can log on to your website and do business with you without you having to get involved in case all the interactive functions have been properly set up.
Reason #8 – Marketing
Once some decent traffic has built up on your website it is inexpensive to advertise on your own website. There is an ongoing form of advertisement; your products and services are constantly being advertised when people visit your website. The other form of advertising is when you launch a new product or offer a new service. You can always declare this on your website and your visitors will be your first customers. In fact the response rate of website visitors is far better than the conventional advertisement audience.
Reason #9 – Progressive and Contemporary Image
Nobody likes organizations stuck in time warps. Your organization should be up-to-date with current technologies; this conveys to your customers that you have got a progressive thinking and you adapt to newest technological trends with great flexibility and speed. By having a website you will be offering your customers an interface they are much used to using on a day-to-day basis.
Reason #10 – Educate Prospective Customers
You will need to educate people in order to make them appreciate what you are offering to them. By constantly publishing informative and educational content on your website you can raise awareness regarding your product or service and convert casual visitors into paying customers. Sometimes if the demand doesn’t exist it can be created by making people aware of the need. You could even dedicate a page specifically to educate people about your products or services.
Reason #11 – Time Saving Using FAQs
With a website, you can put the answers to these frequently asked questions online and have your customers visit these pages for a little self-service. You can even email them out a link to these pages. Your customers will appreciate the knowledge that you will be providing them and it will not require much more additional time than sending them an email or recommending that they read your Frequently Asked Questions page.
Reason #12 – Establish a Presence on the Internet and Global Market
More and more people are looking for services and products on-line than ever before. Peoples’ habits are changing. People move to a new area and very often rely solely on the Internet to learn about the new area, research and find out whom to go to for what.
Many people research and find their homes and jobs over the Internet. Most people are coming to expect that any professionally run business will have a website. With a well-designed site your small business becomes a real player both on and off the net.
Add your web address to your stationary, business cards and other advertisements and you’ll have visitors knowing exactly where to go for answers to their questions and where to send their friends to for great service.
The more people know about you and your company the greater the chances you have for attracting new customers. More is generally a good thing when running a business, unless you’re talking about expenses.
So why do I need a website?
There are many reasons that you should have one, and no reason shouldn’t have one.
Head on our services to take a look on how we can help you connect to the World Wide Web.