Your website is an online marketing tool for your business. If your website is up for more than a year, perhaps, you may have launched new products & services. Or, you may experience changes in your business operations. If so, you may need to update or completely redesign your website. Here, I would point out the 5 reasons why you may need to redesign your website.
Why You Need to Redesign Your Website?
Reason #1 – Your website is outdated
Perhaps, you have many outdated contents in your website. Or, the technology used to run your website has become obsolete. This includes Flash Content which is quite popular in the past. Visitors would not like to view contents which are obsolete, especially those contents which are time sensitive. For example, ‘The Pricing for Our Products & Services is last Updated in 2010’.
Reason #2: Your website lacks content
There are several things you may consider:
- Does your website describe what your business is about?
- Are the contents for your products and services marketable?
- Do they attract customers?
- Are your customers well-informed about your products & services?
- Can your visitors find your contact details easily?
Reason #3 – About the Graphics
Visual content is what makes your website attractive. It is able to convey your message better than text. Without graphics, your website will look dull and boring. Here are some of things to consider:
- Are the graphics presented in your website appealing?
- Are they related to your business?
- Are they customised to your products & services?
- Are your graphics outdated?
- Do you use high resolution graphics?
Reason #4 – Your website is not mobile friendly
Day by day, there is a steady increase in mobile users. To grow your reach of customers, it is important to have a responsive website which is able to be scaled to fit in different types of screens. They include desktops, laptops, tablets and mobile phones. In addition, a responsive website will boost your website’s search engine results as Google checks on the mobile-friendly features of a website.
Reason #5 – Your purpose of having a website has changed
You have a change in business direction. Perhaps, you are re-branding your business or you need to add more features to your website. Or, the current website is not fulfilling your present business requirements. Then, you may consider redesigning your website to serve your business purposes.