Before we begin, you may be wondering what is content marketing?
“It is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”
A successful content marketing campaign can be an integral part of your digital marketing and yield many benefits for your brand.
The following are the 5 Reasons Why You Need Content Marketing:
-ONE- To create brand awareness.
You have to be consistent with your content marketing activities. This means publishing fresh contents regularly, creating many opportunities for a target market to see the company’s name. The frequency of publishing content need not be on a daily basis if you are new to content marketing or your business is small and does not have any staff that you can assign to create content every day.
The content you published will have an impact on your brand. Therefore it is very important that you create quality content that is well planned with clear objectives and relevant to the target market. A quality content benefits and gives value to the target market. You should be more focus on educating and delivering value to your audience rather than a hard pitch for your product or service.
The more the target market know about your products or services, the better they remember your brand. They will associate your brand with the type of product that you are selling or the service that you provide. No doubt, there are many other methods that you can combine with your content marketing strategy to create brand awareness. Let us do a simple test, which is the first online marketplace that you can think of? Ask yourself how did you know about them?
Tips: You can publish the content on your website blog (see our Web Design service, ECommerce solution), then share the post on whichever social media platform that you are using to actively engaging with your target market. Why is a website a suitable place to begin? Because your website contains a lot of information about you and your products or services. Therefore, your target market can find out more about you after they read the content.
-TWO- To build an identity as a trusted and reliable expert.
Imagine, if there are 5 computer repair shop in a town but only one provides helpful information that educates the community about the computer, maintenance tips and common problems, that brand will stand out as the reliable expert. By doing this, a brand is demonstrating its expertise, so prospective customers need not question or research its know-how. Since this small business is helping consumers without getting paid for this advice, it will also earn a reputation of being trustworthy.
Let’s do a quick test, Google your direct competitor to find out what they have been doing on the Internet.
Don’t be surprised that you couldn’t find them on the search engine, most probably because they do not have any online presence at all (most probably a business with an outdated business model). Some may have a website but isn’t doing anything with it yet. Some have an online presence through the social network platform.
-THREE- Content Marketing benefits SEO
Content Marketing will help you improve the SEO. Although search engine algorithms are always changing, but as long as you consistently create and keep your content up to date, informative, and relevant, it will rank higher and longer in the search engines. The more quality content the better it is for you.
-FOUR- Keeps your website fresh
Most people today rely on the web to find the information they need to make decisions (find out what is “Micro-Moment“). Therefore, a website will be a consumer’s first impression of that business.
A stagnant or poorly built website is less interesting and less professional than one with updated content that changes regularly. As you publish fresh content on regular basis, it helps to keep your website fresh.
-FIVE- Sharable content brings to you
Regularly creating fresh information on a variety of topics opens several avenues to drive traffic to your website which ultimately results in calls, orders or foot traffic.
This is can be done through search, social media, traditional media and more. There are multiple marketing tactics available, such as pay-per-click advertising, digital banner ads, public relations efforts, social media accounts and search engine optimization.
Publishing new, relevant content gives people a reason to visit your website. It also boosts ranking in search results, making it more likely that potential customers will find your small business before one of your competitors.
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